Strategic public relations services
As a full service public relations agency, our goal is to connect unique, top quality wedding professionals who have been in the industry at least 2 years with popular bridal and general audience publications read by thousands of engaged couples. Our niche approach makes us a trusted and widely recognized source of unique material in the wedding industry.
We offer two PR packages and several additional a la carte services, which are customized for each client based on their needs and goals.
Public Relations Packages
Basic PR Package starts off with a custom media list of bridal blogs and publications best suited to the client’s target audience. We work closely with editors and keep abreast of editorial calendars, news cycles and and social media to pitch strategic timely story ideas and product features. We manage product submission process, including editors’ requests for information, image selection and sample delivery. For major announcements, we write effective press releases with both your message and SEO in mind and submit them to editors and bloggers for effective coverage. Lastly, we track all coverage, gather press clips and send thank you notes so you don’t have to. Basic PR Package requires a 3 month commitment.
Full PR Package includes all of the above plus a media list with additional general audience and trade publications, press release submission and management through wire services, interview training and ghostwriting, publicizing each placement through social media, scheduling in person appointments with editors and providing key industry introductions, award submission and event publicity. Full PR Package requires a 6 month commitment.
Additional a la Carte Services
In addition to PR packages, clients can add any of these a la carte services:
We help clients create, rewrite and edit website content, bio, product descriptions, blog posts and collateral material to make it effective and consistent with your brand messaging.
When launching a new line, we accompany you to deskside meeting with editors and stylists or meet with them on your behalf. These deskside appointments are in New York or Los Angeles and are an effective way to increase brand awareness.
We believe that a big part of PR success comes from the relationships a client’s brand builds with media, other wedding industry vendors and professional associations, clients and fans. We work with the client’s marketing manager to offer social media strategy, support and connections.
If you’re interested in getting detailed package information pricing, please contact us. Kindly, allow 48 hours for a response.